Gruppo Castoro
From research to interface: designing a cohesive digital experience
Gruppo Castoro
Gruppo Castoro is a company that produces and sells brushes and other building materials, operating exclusively in the B2B sector with an extensive sales network throughout the Italian national territory. Founded in 1970, the company owns two main brands, Castoro and Bologna, and distributes imported professional tools. The expansion of the product range has allowed the company to successfully address additional sales channels, including industry, bodywork and boating.
Problem
The company's goal was to ease the presentation by the sales representatives, and the consultation by the employees of the hardware stores of the products in their catalogues.
My Process
01
Discover
02
Define
03
Ideate
04
Design
Stakeholders interview
& Competitor analysis
I interviewed the stakeholders to understand what the company goals were and how they could meet the users needs, also analysing how competitors approach the market.
Solution
I designed a web product based on the experience of an ecommerce, which had the same consultation functions of the products (description and sizes available) and their correlates but without showing the prices, and which had all three catalogues easily accessible from the home page.
User Personas
Jacob Jones
Sales Representative
Goal
Show the features of the products and propose more performing ones.
Pain Point
Travel light.
Frequently move from one store to another
Floyd Miles
Hardware Store Owner
Goal
Easily find products suited to customer needs.
Pain Point
Working in a fast-paced environment, often dealing with clients seeking advice.
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